The Minority Business Enterprise Marketplace (MBEM) is an economic empowerment initiative lead by The MinorityEye that employs the strategy of ‘Asset Mapping’ to identify and highlight economic and community resources that minority business owners and entrepreneurs can use to help them achieve economic success.
Traditionally ‘Asset Mapping’ provides information about the strengths and resources of a community and can help uncover solutions. Once community strengths and resources are inventoried and depicted in a map, you can more easily think about how to build on these assets to address community needs.
The MBEM also doubles as a digital narrative that documents and highlights minority entrepreneurs’ experience in their local marketplace and offers a resource for those who want to patronize minority businesses but are unsure of where to find businesses that provide the products or services they’re looking for.